As an agronomist with experience in the National Federation of Coffee Growers, I have learned about the sustainable and comprehensive management of the crop, as well as the potential of Colombian coffee in the world market. The main challenges to expanding my cultivation business includes financial resources, lack of motivated and trained personnel, and the need for adequate facilities and equipment for the processes. To overcome them, I strive to maintain the conviction of working every day and look for allies who are actively involved in production, processing and marketing. My short-term goals include creating my own coffee brand that represents my roots and my family, generating added value. In the long term, I want this project to be family-oriented, sustainable and producing exportable coffee. Additionally, I would like to work with other varieties and fermentation processes to generate a wide range of flavors and aromas, as well as take advantage of coffee products. My studies in agronomy have allowed me to integrate traditional knowledge with technical knowledge, producing coffee in a more responsible and sustainable way, which is essential for the future of our farm.